• Course Delivery
    100% Online
  • Total Credits
  • In-State Tuition Per Credit
  • Out of State Tuition Per Credit

Become tomorrow's leader

Take the next step in your career and lead the media into the future with an online master's in media management from MU. If you aspire to positions like magazine publisher, advertising agency partner or station general manager, this may be the degree for you.

Potential careers

  • Broadcast news analyst
  • Search marketing strategist
  • Public relations specialist
  • Editor
  • Copywriter
  • Postsecondary communications teacher

Program structure and topics

Delivery of this program is 100 percent online: no campus visits are required.

Courses are offered in an 8-week format, allowing students to finish in one year.

The interactive media graduate certificate is a pathway to the journalism masters programs.

Acquire the knowledge you need to

  • Create an interactive media plan in your organization
  • Apply technology and analytics to journalism and strategic communication
  • Recognize the importance of audience engagement and development

Students who complete the graduate certificate with a 3.5 GPA or higher will not be required to take the GRE to apply to one of the journalism masters programs.

Admissions & Requirements

To be accepted to this program, you must have:

  1. Completed bachelor's degree from a regionally accredited institution.
  2. Minimum GPA of 3.0 in the last 60 hours of undergraduate education.
  3. If English is not your native language, please submit a TOEFL score of at least 100 (internet-based test) or an IELTS score of at least 7.
  4. Transcripts of all previous college or university education. Upload unofficial transcripts in your online application. If you are accepted, you will be asked to provide official transcripts.
  5. Statement of purpose that demonstrates your goals align with our program.
  6. Three letters of recommendation. In the online application, you will need to supply names and contact details of three people (e.g., faculty at your school, professional references) who you believe will provide substantive information about your interests and abilities. Graduate Studies will contact your references with instructions regarding the letters.
  7. Résumé summarizing your education and relevant experience.
NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states, U.S. territories and the District of Columbia.

Application Deadlines

July 1
November 15
April 15


  • JOURN 7252Branded Strategic Storytelling3 Credits

    This course for Strategic Communication students integrates digital and content marketing planning and operational methodologies designed to deepen students' knowledge of content creation, distribution strategies and audience engagement. Graded on A-F basis only.

  • JOURN 7276Digital Strategy I3 Credits

    Course covers every step from integrating internet efforts into the overall strategic communication plan to building a website that works. Designed for those with an interest in interactive advertising.

  • JOURN 7430Computer Assisted Reporting3 Credits

    How to negotiate for, transfer and process electronic information; the unique opportunities computers provide for analyzing information.

  • JOURN 7462Emerging Technologies in Journalism3 Credits

    This course quickly responds to technology developments in journalism through a combination of theory, practice and research. Students learn to use the developing technology and also strategies to manage its impact on media organizations while expanding academic discourse.

  • JOURN 7510Visual Communication 3 Credits

    How to communicate through pictures. Topics: visual perception, vocabulary, the role of words, picture editing, design and layout, printers, taste and judgement, camera mechanics.

  • JOURN 7700Participatory Journalism3 Credits

    An examination of how information is shared outside professional journalism and how journalists can interact with communities. Topics will include community collaboration, social media, audience outreach and understanding and an expanded definition of "news".

  • JOURN 7812Online Audience Development3 Credits

    You're already using social media every day but are you using it in the most effective way possible? Students will explore, envision and evaluate the possibilities of social media integration in news production workflows. We'll experiment with emerging social platforms to see how they might fit in a newsroom's social media and branding playbook. You will also exercise, develop and improve on all the journalism skills practiced in previous classes: researching, reporting, editing, producing, proofreading, photo editing and design. The big difference? This time you will be reporting on our newsrooms in order to help create deeper connections with the audience.

Tuition & Fees

Missouri Resident Fee Rates
  • Per Credit Hour
  • Tuition: $700.00
  • Fees: $94.57
  • Total: $794.57
  • 3 Credit Hours
  • Tuition: $2100.00
  • Fees: $283.71
  • Total: $2383.71
Missouri Non-Resident Fee Rates
  • Per Credit Hour
  • Tuition: $700.00
  • Fees: $94.57
  • Total: $794.57
  • 3 Credit Hours
  • Tuition: $2100.00
  • Fees: $283.71
  • Total: $2383.71
Tuition rates are subject to change.

What's it like to take a program online?

  • Earn a quality education online

    With more than 100 online programs to choose from across our four campuses, our online students have incredible access to career-advancing education. Our online courses are developed and taught by the same excellent faculty and instructors who teach the courses on campus. Whether you’re looking for an undergraduate education, graduate education, or a certificate program to further your career, one of our four campuses has an option to fit your needs.

  • Learning that fits your schedule

    Online learning provides students with the flexibility and freedom to attend classes whenever and wherever you are, in a way that is convenient for you. You can save time and money by being able to continue working and by avoiding relocation, travel and commuting costs. Courses must be completed in scheduled time frames, but in most cases, you can log in and complete course work whenever doing so best fits your schedule. Online education means learning on your terms – not the other way around.

  • Service you expect from a renowned University

    Our goal is to provide our online students with an excellent academic experience, without forcing you to make sacrifices in other areas of your life.

Want to learn more?